Because I’m worth it……

Grey Heron fishing for eels, Betws-y-coed

Grey Heron fishing for eels, Betws-y-coed

About three years ago I made a difficult decision. It is not like me to blow my own trumpet and I have usually preferred my photographs to do the talking. But I began to describe myself as “a leading Welsh photographer”. I was working on the photographs for my sixth book – Wales at Waters’ Edge – which had been sponsored by the Countryside Council for Wales. It was therefore the best paid project I had ever worked on. There was a good prospect that I would be able to exhibit the photographs, too. It is difficult to be objective about one’s own work but after about twenty years as a professional, and knowing what other Welsh photographers had achieved, it seemed like a reasonable claim to make.

At the same time I could see that difficult times lay ahead. The funding for the book would only last two years. Sales of my self-published postcards and calendar were still reasonable, but in economic terms Wales lags a couple of years behind the south-east of England, and the recession was just beginning to bite. The number of independent book- and gift-shops was declining and has continued to do so. Most local authorities across Wales have been forced to close tourist information centres. So I began to lose more and more outlets for my products. And my ‘business model’ (if it can be called that) was that my commercial activities subsidised my more personal work – the books and exhibitions that I worked on on a fairly regular basis.

I began publishing postcards in 1987 and it would be many years before the mobile phone was widely available, let alone Facebook and Twitter. I never believed that people would stop sending postcards, and thought they would provide an income for the rest of my working life. How wrong I was. One has to accept that times have changed and that a little rectangle of quality imagery dropping through the letterbox of a friend or relative is no longer the event that it used to be. The punitive increase in the price of postage in 2012 seemed like a particularly long nail in the postcard’s coffin.

There is no doubt that for me 2012 marked a career highpoint. Wales at Waters Edge was published in May and I was asked to speak at the Hay Festival during the summer alongside the book’s author, Jon Gower. Photographs from the book were exhibited for the first time, and were very well received. I ran a successful photography workshop in the autumn. But there was this nagging doubt about what I was going to do next. There was, in fact, a bit of a void.

The exhibition continued to tour in Wales during 2013, and gained more excellent feedback from gallery directors. But a book project fell through, and my recession-hit publisher seemed unwilling to take on any further proposals (from me anyway!). Despite undertaking a lengthy landscape commission during the summer, I felt that public spending cuts would hit further work of this kind quite hard. Sales of the 2014 calendar have been so poor that I can no longer justify publishing it. The future started to look quite bleak. I would be happy to retire on my own terms but not to be forced out of work by circumstances. In any case retirement really isn’t an option for a few years yet! Could I still be ‘a leading Welsh photographer’? It is a question which has haunted me over the last few months.

For many years I considered myself ‘a landscape photographer’ but during work on Wales at Waters Edge I began move away in other directions. Hell, I even photographed people! But I seriously started to shift my focus towards wildlife. It made sense because I had been interested in wildlife for as long as I had owned a camera. I just hadn’t put the two together. There are some brilliant wildlife photographers around and I know I don’t have their mastery of technique or their dedication. But what I do have after half a lifetime of photographing the landscape is a sense of how a bird relates to its surroundings – in a visual sense, that is. And in an ecological sense – well, I don’t have the qualifications but I’ve certainly picked up a great deal of experience over the years. And that should help me as a photographer.

So last summer I approached MOMA Wales (Museum of Modern Art) in Machynlleth with an exhibition proposal. Machynlleth is only a small town in mid-Wales, but it is a lovely venue and they have always been very supportive of my work. An exhibition there would now have to be be dependent on me obtaining external funding, however. So I put in an application to the Arts Council of Wales, and I am absolutely delighted to say that it was successful. It will fund the cost of printing and framing the work and a proportion of my time and expenses in preparing it.

The exhibition is provisionally entitled ‘Birdland’ and will show over July – September 2015. It is an ambitious project and I certainly hope it will be seen more widely than the one venue already agreed. So watch this space. And as for ‘leading Welsh photographer’, I think I can justify that for a little longer.

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About Jeremy Moore

One of Wales' leading photographers; based near Aberystwyth, and specialising in Welsh landscape and wildlife. He has published the Wild Wales / Cymru Wyllt range of postcards since 1987. His most recent book was "Wales at Waters Edge" (with Jon Gower) published in May 2012. The National Library of Wales has a large number of his prints in its Collection. His exhibition "Bird/land" was shown at Aberystwyth Arts Centre from June until August 2016. It originally received support from the Arts Council of Wales. He is also working on a new book about Wales with the author Jon Gower, due for publication in spring 2018.
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2 Responses to Because I’m worth it……

  1. Brian Boothby says:

    Congratulations Jerry, very glad the Welsh Arts Council have seen fit to support one of their leading Welsh photographers. Quite right too. All the best with that!

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