Letters to the Editor (4)

February and early March saw farmers protesting all over Wales. The object of their hatred was the Welsh Government’s proposed Sustainable Farming Scheme, as a result of which, to benefit from further public subsidies, farmers would be required to set aside a certain percentage of their land for woodland and wildlife habitat. Our local newspaper – the Cambrian News – carried numerous articles, editorials, and letters which were uncritically supportive of the protestors. There was at no attempt at any stage to explain why the subsidy system needs reform. I thought it was about time the full picture was made clearer. This was my letter :

Over much of Wales farming is completely unviable financially and without subsidies it would naturally come to an end. The last few decades have seen massive amounts of public money being poured into agriculture in Wales to enable farmers to keep farming. Not that long ago Ceredigion was a patchwork of mixed farms which supported a wild variety of wildlife. Since then the intensification of farming systems has, often inadvertently, led to much of our farmland becoming inhospitable to wildlife. Biodiversity on farmland has plummeted, and in many cases disappeared altogether. Water quality in some of our rivers is, frankly, disgraceful, partly due to run-off from agricultural land.

The Well-being of Future Generations Act (Wales) 2015 commits the Welsh Government to reversing the decline of biodiversity on farmland by 2030. In the wider UK Michael Gove first coined the phrase “public goods for public money”. The Agriculture Bill (Wales) 2023 introduced the idea of ‘sustainable land management’ into Welsh law. The SFS is the Welsh Government’s attempt to put these ideas into practice. The recent consultation round was the third and final one. Following the first two a “co-design” process took place at which farmers were closely involved, and the Welsh Government published a 65 page report in September 2021. It is available online for anyone to read. To suggest that in any way the SFS is undemocratic is very wide of the mark.

The requirement for 10% of the land to be planted with trees appears to be an attempt to offset carbon emissions while at the same time – if the right species are planted – adding much needed woodland habitat. Many farms will already contain hedgerow trees, shelterbelts and actual woodland which would count towards that target. Other measures in the scheme are designed to restore nature on farmland, or maintain it if it still exists. It may not need any particular action by the landowner to comply. But fulfilling these requirements (and others) would be needed in return for continued support from the public purse.

Whether this scheme in its current form is the right way to do it, I’m not sure. Whether the funding will be available to make it a success is another unknown. But we should support the Welsh Government in their attempt to balance food production, carbon sequestration and nature recovery on Welsh farmland. And the least the media can do is to report all sides of the argument.

What I didn’t say in the letter (but did in my consultation response) was that whenever any change is proposed which might benefit wildlife on farmland , the farming unions react with horror and outrage. Two other recent examples come to mind. Firstly the possible re-introduction of beavers to Welsh rivers. Any number of “consultations” have taken place but Natural Resources Wales has never approved it. Despite this beavers seem to be finding their way here somehow, though. Secondly, the very ambitious “Summit to Sea” project which foundered following hysterical and misleading objections from some farmers and their Unions (see this post). This project is still progressing under a new name in a very diluted form with the RSPB at the helm.

Many of us, the public, politicians and the media alike, still seem to believe that farmers can do as they like in our shared landscapes while continuing to be funded by the public purse. It really is time that this particular gravy train came to an end.

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Postcard talk.

M327 – Snowdon from the Cob, Porthmadog

Earlier in my career as a photographer I had a whole range of activities which each brought in a certain amount of dosh. Examples include exhibition rental, print sales, calendar sales, book production and sales, and commissioned work. For a number of years I freelanced for the Wales Tourist Board, which was the closest I ever had to a money spinner. But it was a soul-less activity and I felt just like a cog in a machine. Throughout all this time my bread and butter income was through the sale of postcards. But I always felt that with a growing track record like mine I would be able to drop the postcards and work on bigger projects for prestigious clients.

M328 – Cwm Idwal
M333 – Craig Cau, Cadair Idris

How wrong I was! The bigger projects dropped away for all sorts of reasons and with some minor exceptions all I’m left with is postcard sales. Sales are nothing like they were at their peak say 15 years ago (about 30%) but they do seem to have bottomed out in recent years. There is a whole host of reasons for this – like the use of mobile phones, the ridiculous cost of postage, and shop closures. For example, in the last 18 months three of my very few outlets in south Pembrokeshire have closed; one is now a cafe, one a toy shop and another sells secondhand books. None are interested in postcards. And yes, you do have to develop a very thick skin……

M329 – Machynlleth
P184 – Ramsey Island from Newgale

I’m not sure how many people understand how postcards are printed. To cut a long story short, commercial litho printing involves pulling a large sheet of paper/card through a machine. In the case of my postcards, and depending on the machine, the sheet holds 16 or 32 different designs. For the lowest unit price the sheet needs to be full. The drawback is that you end up with the same number of each individual design. And of course some postcards sell much better than others. There are always difficult decisions to be made.

M330 – Steam over the Cob

I had been using the same printer for a number of years and their machine held 32 designs. But I began to get frustrated by some aspects of dealing with them and sometimes with the actual printing quality. I decided to look around for another printer last summer. The company I eventually settled on had a machine which used a sheet holding sixteen designs. I didn’t realise at the time that my main competitor had used them as well, but I suppose that is a kind of recommendation. Anyway, the printing went well, and if anything the print quality was better. Things were looking up! I contacted them over the winter to discuss another order.

M331 – The Mawddach estuary
P185 – Near Abereiddi

There had been changes. They had disposed of their litho machine and installed a digital printer. My experience of commercial digital printing had been very poor but I was reassured that this was not your typical digital machine. Some samples were printed for me from the files that had been used for my last job and they were virtually identical. I couldn’t fault them. The biggest advantage was that it is now possible to have any number of each design printed. So if I needed 1000 of one design and 400 of another that was absolutely fine. The unit cost depended only on the total number of cards printed. So I decided to take a punt.

M332 – The Torrent Walk, Dolgellau

The cards are absolutely fine. Printing quality seems to be as good as the litho printer, and I’m able to tailor the order more closely to what I think will sell. I can’t help wishing these machines had been available many years ago.

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